CRM and Customer Experience

SAP C/4HANA: 4th Generation Customer Management

We live in the age of experience. Today, customers do not only care about the quality of the products and services they receive, but also about the experience they have. In addition to expecting personalised multi-channel communication, easy-to-use interfaces, fast and effective service, they want to know that their data is safe and trust brands.

SAP's fourth generation customer management solution, SAP C/4HANA, comes up with 5 different cloud solutions to enable companies to manage the customer experience end-to-end.

Manage the entire process from potential customer processes to order management (Lead to Cash) quickly and easily with SAP C/4HANA!

Müşteri Deneyimi

  • Dynamic customer profiling and personalised experiences

  • Deeper analysis of customer behaviour with artificial intelligence

  • Data-driven planning and real-time budget control

  • Possibility to identify the right target audience for your campaigns

  • Opportunity to gain real-time business intelligence and insights with SAP Analytics Cloud integration


  • End-to-end e-commerce solution; product contents, cart operations, promotions, order management, return processesB2B, B2C, B2B2C

  • Real-time segments and personalised offers

  • Prevention of cart abandonment through smart re-marketing

  • Easy to manage product content

  • Personalised e-commerce experience


  • Omnichannel commerce support with 'single sign on'

  • Single customer view with consolidated data

  • B2B network optimisation

  • More secure relationships with your customers and partners

  • Compliance with processes such as Personal Data Protection Law, General Data Protection Regulation


  • Sales / forecast optimisation - faster and more sales

  • All information for sales teams on a single screen

  • Real-time actions according to the changing needs of customers

  • Quota and regional planning

  • Ability to configure, price and quote (CPQ)

“Inspired by the Power of Change”

As Prodea, we know that the needs of the business world are constantly changing and we serve companies that believe that change is an opportunity. We develop solutions suitable for the needs of our customers and calibrate them to accepted standards. We offer end-to-end SAP solutions with our expert consultants in all SAP modules for the needs of our customers.